AKIVIA BOOK LIBERTY STYLE TEXTURES 1
From ART & CRAFTS to LIBERTY, from LIBERTY to ART DECO Change through mutation, change through breaking.
IMPRESSIONISM and the VICTORIAN DECORATIVISM expressed in large part by ART & CRAFTS are two faces of the same need: to change the vision of the stereotype of verism. The first through the breaking up of every detail and the sheer visual sensation, the second retracing every detail in a schematic way, closer to the possibilities of realization of artisanal processes and production.
These answers seem poles apart but they are the simpler replies than both painting and design give to the same problem and the wish for change.
These two initial starting points will mark the further development for each of the two disciplines, subject to the same feeling and the same attempt to break free from classical schemes and find a freedom of expression never before known.
Painting will proceed through many "isms" and many incredible figurative hypotheses while Design will find the synthesis of nature nearest to the geometric requirements of production, embracing linear curve forms , soft and pleasing to the eye: it is the birth of ART NOUVEAU also known as LIBERTY.
It is a form of synthetic naturalism where geometric schemes are the basis of the projects on which precise lines move in curves embracing each other in a constant tangle without any end or escape.
All artifacts will adapt to these soft developments but especially the designs used for clothing and for interior home decor.
The colours used are also adopted from this naturalistic fashion: from the greens and reds of autumn to the blues and pale turquoises of dawn. The tones and gradations used have a softness that agrees well with the forms. Although sometimes a colour lights up it still remains wrapped in scales of dusty or pastel colours.
This style developed for about 25-30 years at the turn of the new century and evolved until the breaking point when Geometry, representing the new tendency, took the upper hand on Nature and forms became more decisive and in contrast with each other. It will be the beginning of a new period: ART DECO.
Highlights:
- Designs for any product and surface
- 200 Modular Patterns
- All vector files saved in Illustrator CS4 in flat colors and CMYK
- Free to use in accordance with the copyright terms