W.A.S.C – We Are Sports Colors: The New Standard in Sports & Lifestyle Color Trend Forecasting
W.A.S.C (We Are Sports Colors) is a next-generation color trend book for the sportswear, activewear, and lifestyle markets. Developed by Backbone Studio in partnership with Mode Information, it combines expert forecasting, innovative insights, and creative inspiration to guide brands, designers, and decision-makers in shaping tomorrow’s collections.
Available as a physical book with real fabric swatches or a digital platform, W.A.S.C delivers a complete trend forecasting experience, helping teams anticipate seasonal color palettes, market trends, and design opportunities in sports fashion and lifestyle.
Why W.A.S.C is Essential
Dedicated to Sports & Lifestyle → Focus on performance wear, athleisure, and activewear.
Dual Format → Physical trend book + digital platform for versatile access.
Expert Forecasting → Insights from global trend specialists.
Expandable → Soon enhanced with W.A.S.D (We Are Sports Design) digital modules for additional creative tools.
More than a trend book, W.A.S.C is a strategic partner, helping brands stay ahead in sportswear, activewear, and lifestyle markets.
W.A.S.C is the next-generation sports and lifestyle color forecasting tool, created by Backbone Studio in collaboration with mode…information.
Designed for brands, designers, and creative teams, it combines expert color intelligence, trend forecasting, and market insights to help you anticipate emerging color trends and build forward-thinking collections across the sportswear, activewear, and athleisure markets.
Comprehensive Trend Intelligence – Covering sportswear, activewear, and athleisure markets with seasonal color palettes, marketstyle analysis, and design forecasts that guide your creative direction.
Creative & Strategic Support – Access color harmonies, vector assets, Playground pages, and Pantone references to accelerate design and product development.
Flexible & Accessible – Available as a digital color forecasting platform, granting 12-month access to exclusive W.A.S.C color tools and updates for every creative need.
Whether you’re developing performance apparel, lifestyle activewear, or athleisure collections, W.A.S.C provides:
Designers → Practical color inspiration and ready-to-use creative assets.
Brands & Product Teams → Strategic insights for seasonal color planning and market positioning.
Decision Makers → Reliable, data-backed trend guidance to stay ahead in the competitive sports and lifestyle market.