ONLINE ACCESS | THE LANGUAGE OF COLOUR! | Created by View in collaboration with FranklinTill Associates, Viewpoint Colour is a unique report devoted to colour. Catering to all colour conscious industries, VIEWPOINT COLOUR provides visual inspiration,direction and a global perspective on colour from the world's leading colour experts. +++ It's All About Colour!Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions.With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across.Nothing does this better than the thoughtful use of colour.Pivotal in the design process and an essential element to a successful design strategy, colour should be considered from the moment the materials are being developed and should be a conscious part of every level of decision making from the raw materials that go into the product to the packaging it leaves the store in.+++ VIEWPOINT COLOUR and your colour strategy.We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions. With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.+++ It's visual and inspirational! Explore and experience the work of major photographers, designers and global colour experts. VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.+++ It's informative and educational! Turn our visual inspiration into your ideas.At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that we can make your colour planning easier. +++ What’s in VIEWPOINT COLOUR Colour News & Innovation, the Design Context, Colour Forecast (12-18 month), Colour Implementation, Visual Essay images and photographs, Colour, Material, Finish, Colour & Pattern Inspiration, Colour Meanings, Colour Future (3 years ahead) VIEWPOINT COLOUR is a sister report of the highly successful, VIEWPOINT DESIGN report.
ONLINE ACCESS | VIEW REPORTS and VIEWPOINT COLOUR REPORTS combined | in-depth colour reports and detailed trend information for the women and menswear textile and fashion market. Including +++ The Future of Making/ Future View An in-depth look into innovative and forward-thinking ways of manufacturing, re-thinking business models from a brand’s perspective, problem solving for production, and converting the new-consumer focus on re-worked, upcycled, re-worn and sustainable making into up-to-date, desirable product.+++ Classic Modern: Fabric Headlines Spotlight on innovations in the textile industry closely linked to our proposed design forecasts and design concepts again underlining relevant developments in responsible products. Womenswear and Menswear Focus points and in-depth information to inspire and give direction to designers and manufacturers for the season ahead, while also setting out important sustainable routings. We source from both an industrial and small quantity base.
Inspirational concepts, the core colours and mixes, suggested silhouettes and styling, trims & accessories, womenswear fabrics and knits, men’s suiting’s, jacketing’s and shirting’s. +++ Casual & Athleisure : Focus points and in-depth information for the casual, athleisure, sports and denim businesses also highlighting sustainable developments important to the industry. Fabric Headlines News about innovations in the casual and athleisure sectors closely linked to our design concepts again underlining relevant developments in responsible products. Casual, Denim, Sports & Athleisure for Women and Men inspirational concepts behind our proposals. The reason why! The core colours and mixes for that concept, suggested silhouettes and styling, core fabrics and trims.+++ Epilogue We close the report with a taste of what’s to come. Our subject matter can range from future design propositions to what’s next in consumer lifestyle. +++ What’s in VIEWPOINT COLOUR REPORTS Colour News & Innovation, the Design Context, Colour Forecast (12-18 month), Colour Implementation, Visual Essay images and photographs, Colour, Material, Finish, Colour & Pattern Inspiration, Colour Meanings, Colour Future (3 years ahead)